Final Draft of Music Video

Final Digipak and Magazine Advert

Ideas For Magazine Advertisement

For our project, we have each compiled ideas for a magazine advert draft for our album. This has linked to our individual designs, and we have each developed a rough design for what we had in mind.

For our project we have been asked to make an magazine advertisement for our specific artist. To overcome the decision of deciding on a design we all made our own rough design and at the end we would decide on our favourite and develop it further with all opinions and ideas put forward. 

George Harvey

George's Idea 

Above is my first idea for my magazine advertisement, this style is in the same style of the digipak we have chosen to use with the same image of the hand and the blue sky. To keep the same style but change the image a bit I have added a smudge grass effect on the sky photo to look like this. I have kept the sky image because form what I have analysed the best advertisements for albums are the ones that relate the most to the content of the album. So the name of the song is called "goodbye my lover and the meaning behind this is that some one has dies. So I have added in the two hands holding on having a reference to heaven and not wanting to let go. Instead of having a the normal skin colour on the hands I have taken that off and added an overlay of an image of the sky. This again gives a heavenly reference. Like the generic music advertisements I have added the production companies, a website for the artist and a twitter icon. the font that I used was called Xpress Heavy S. I used this text style as I thought it looks soft and that would then tie in with the happy, light feeling of the song. This certain text style that I have chosen is a lot bolder than other text styles which means that it is a good idea to then use it for my main headings. Having a bolder text will ensure that the audience will read that first as it will stand out more.

Josh's Idea 
Here is my idea for magazine advertisement. I have decided to keep a very basic theme to my advertisement as the song in question deals with very emotional and natural themes. As well as this, the advertisement does give basic information, for example the artist name, name of the song, release date and production information. However, it also leaves a lot of room for creation of a star - meaning there is lots of room to market the artist's face - which I have done by using an image from our music video (part of Goodwin's theory)

Lewis' Idea  


Alastair's Idea 
Here is a magazine advertisement I have made to promote James Blunts song 'Goodbye My Lover'. I've decided to keep a very dark mysterious design to the advert because I feel this specific song is quite depressing filled with emotion. The dark silhouette connotes this mystery, the title of the song 'Goodbye my lover' makes the audience wonder who the 'lover' is and this is where I feel the mystery comes from. The advert i feel should be promoting James Blunts name the most therefore I have put his name in a large font right at the top of the advert so its unnoticeable. I've decided to put our logo in the bottom left of the advert this acts as promotion to our personal record label, it will trigger interest within our target audience.

Editing Schedule

It is important that we have an editing schedule so that we can keep track of time in order to complete our music video by the deadline. Last year we struggled to keep track of time when we came to editing so we have learnt from this and have created a schedule just for the editing in order for our video to look professional. Therefore this time we have organised a professional schedule so we can keep on track and edit effectively with plenty of time to do so. This is beneficial through our planning stages as it keeps us on course to completing our task.

We plan to finish all our filming by the 28th of October meaning that we will start up the editing process promptly after. We will aim to edit our footage four times a week over the course of three weeks. This then allows us to go back and film again if we need too. For example if we miss certain shots or some of the lip synching is it of time then it allows us to go back and correct our mistakes.



The days we will be editing will be Monday, Tuesday, Thursday and Friday giving us a mid week break and we will spend at least 45 minutes a time completing our editing. If we stick to our schedule it is going to mean that we are going to have lots of time to complete the editing and if we encounter any problems it will mean we have time to fix them.

By Lewis Bulmer and Alastair Morrison.

Lighting

Lighting notes-

In terms of lighting for our music video, we are going to try and get a natural tone to the clips by using natural light. The video is supposed to be about the everyday life of a character after the death of her boyfriend and so we will try not to change the natural lighting too drastically. However, because we are trying to make a video that represents sadness we will also use a slight low-key darkness and filters that darken the shots a little to add connotations of loneliness and mourning.

We have to take into consideration of when we are going to go out and film because the sun is going to have an impact on our lighting. If we went and filmed out in the dark, we do not have the equipment to make the filming look clear and therefore the audience would struggle to see our music video. This would then result in our music video looking of an unprofessional product.

 

 Below I have inserted a video and the last 10-20 seconds of the video, the lighting was poor. This was because they was in a dark environment and they wanted the audience to read something on the shirt of the character however it was impossible to do so.

Here is also a screenshot. You can see that it is hard to read so this shows us that when we make our music video, we need to make sure the lighting is of a good standard.

Josh Lawrence and Lewis Bulmer

What we will use
With the majority of our shots we will be using natural lighting. This will be used to connote the naturalistic storyline this video is telling. From the time we are filming(which is around 3-5) it will be a dusk sort of setting.

The time of filming and what we will use
The lighting at this sort of time will be just getting dark. This will then be used to connote and emphasise the sadness of the story being told. In the inside pieces of footage there will be internal house lights used as it will be dark outside.

Lighting is a very important element to be focussed upon when conducting a music video, it creates moods within the video which the audience aren't aware of for example low key lighting in a video would connote death or despair. Our music video has a depressive theme throughout with the death of a character apparent, therefore we need to create low key lighting to symbolise this.

Alastair Morrison and George Harvey

 

 

Animatic Storyboard

Here is our animatic storyboard this is a series of images that we have taken from our storyboard and placed them in iMovie. From here we then added any other additional features we wished to include such as the zoom for example. We have done this to give us a vivid idea of what our final music video will look like. From there we were then able to see what features worked and didn't work. This is a lot more efficient than going out and filming, putting it together and finding out its wrong.
 
George Harvey

Music Video Brief

"Our music video is about a relationship that has been disrupted by death. The imaginative storyline follows the life of the mourning partner."

Here is one of our locations that we would like to shoot one of our artists shots. We like the picturesque views. I believe that the way that the sun is breaking through the clouds it looks quite heavenly.
George, Lewis, Alastair and Josh

Films and Music Videos For Inspiration

James Blunt - Goodbye My Lover


This is the music video that we will be using for our final piece. So to keep in the same style of the artist we will have to analyse the original and pick up on some generic conventions that may be shown throughout the genre. From this video we like the way that it has separate actors playing the artist and then when it cuts to him alone lip syncing.


Split Screen Ideas


In our piece we would like to include a few split screen shots to show the difference in then and now. There is a split screen used through the whole of this video so from watching this we could then pick up a few good shots that have been done and adapt them to our storyline.


Relationship in music videos


This video gives us an idea of how relationships are portrayed within music videos. There are a few shots within this music video which we like as the whole of the video again is filmed in split screen.

films for inspiration


Above is a trailer for safe haven. This particular film is about relationship and death. From studying about this film we will be able to gain some knowledge in certain things that we wish to include in our film. Such as the lighting and filter effects they use.

We conducted this research to give us an idea of what we need to include when we come to make our music video. We will be able to identify key conventions in which we can use. The videos above compare to our genre via death and the music style. We can now use some of these videos for inspiration , helping us create a professional looking video.

Alastair Morrison, George Harvey, Josh Lawrence and Lewis Bulmer  

Rough Plan For Music Video

As a group we were sitting down discussing the kind of music video we wanted to create. We had a brainstorm and thought of all sorts of different ideas such as making a pop video or a rock. We were split between both these genres so in the end we thought it could be an idea to combine the two genres together and find an artist who is of this genre.

After doing some research we found a potential artist; James Blunt. We looked into some of his songs using YouTube and finally came upon the song "Goodbye My Lover". We listened to this song and printed off the lyrics and worked out we could have a narrative for this song following the theme of a death between a couple. As a group we worked out that this could be a potential music video we are capable of making considering the facilities and funding we have.

We realised that with this music video we would be able to use a variety of locations and shot types which would mean that our music video would entertain audience and connect them with the song which is playing.

We as a group made a story board plotting out these shots and locations with timings that were detailed. We then had to choose who was playing each character and conducted auditions to do so. We narrowed it down and have now chosen the final three characters to be in our music video.

Alastair Morrison and Lewis Bulmer

What happens

After we had chosen the song "Goodbye my lover" we wanted to make the storyline about a man saying goodbye to his woman. We then had the idea that the man will be almost talking after he died to the woman. We wanted to portray this with a few fade shots of him with the woman when he's alive and then when he's gone. We will then have the artist as a different character and then the male and female characters.

How we will cut it

Following tradition for music videos we will be having a lot more cuts within this piece. However we will be having slow paced editing to fit in with the sadness of the song and copy the generic conventions that are seen within James blunts other music.

George Harvey

Target Audience For The Music Video

Target audience for the music video

For our music video, we have chosen to do ‘Goodbye My Lover’ By James Blunt. This is a slow pop song about a breakup in a relationship. This means that our target market for the music video, due to the genre, will be people who like listening to songs that are popular of the time – so quite often young adults etc. However, as well as this, there is a slow pace to the song and James Blunt is often renowned for being listened by older generations, so we’ll have tender our music videos to allow for both of these markets. As well as this, this song will also be listened to by people who feel that they can relate to it, ie people who might have just gone through a break up in a relationship. This means that we should create our music video with a strong narrative to help aim our music video towards this genre of people too.

By Josh Lawrence

Audience Theory

Dating from the 1920s, this theory was the first attempt to explain how mass audiences might react to mass media. It is a crude model and suggests that audiences passively receive the information transmitted via a media text, without any attempt on their part to process or challenge the data. Don't forget that this theory was developed in an age when the mass media were still fairly new - radio and cinema were less than two decades old. Governments had just discovered the power of advertising to communicate a message, and produced propaganda to try and sway populaces to their way of thinking.

Image of the typical audience member that we wish to target

The typical audience member for our chosen artist James Blunt will most of the time keep up the same appearance as the artist himself following his kind of fashion sense with the plain t shirts and jeans with an occasional leather/bomber jacket. the style of clothing may also be influence by James Bunt's clothing deal he has signed with H&M.



George Harvey

Costume Information

Our chosen artist is James Blunt, as you can see from what he is wearing in this photo he wears quite casual clothes. His generic piece of clothing is his leather jacket. He tends to have a simplistic and casual costume in his music videos.

 

 He generally wears a t-shirt , along with trousers/jeans and casual footwear such as trainers. In his music video for Goodbye my lover wears a plain white t shirt and some jeans. His colour scheme appears to be quite light, this usually connotes vulnerability which then suits with the theme of the songs as they are about love or breakup.

I believe that we should follow this type of style for our artist as this costume fits in with the soft rock genre. We will mainly shoot the artist outside in different coats but we will include some shots with him in a simple t-shirt.

 

Male actor

 

As we are wanting to show the days go by within our music video we will need a wide variety of costumes for the actors. The story behind the male actor is that he dies so when we do the fade shots in the chorus we will dress the male actor in a white t-shirt. Not only because the colour white has references to heaven, it also links in with the generic clothing that the artist wears. This then connects the two people as one to then show that the song links to the storyline of the video footage. However we cannot keep the man in the same tops every day otherwise you will not be able to tell that time is moving forward. So, we will still dress him in fairly plain clothes keeping the light shades of colour.

 

 

Female actor

 

Again we will need more than one outfit for this female actor. We will be dressing the female in fairly baggy, dark coloured clothing to create sadness and a sense of death. in some frames where the woman is on her own she will maybe wear an item of clothing that was the mans. The baggy clothes style is generically used in most breakup scenes as they generally make the actor look sad. Within the scenes where the woman is with the man she will be wearing fairly presentable clothing with a fair amount of jewellery on show and bright colours, however when she is in shot without the man she will be dressed in dark clothing to show how lonely and sad she is.  

Our overall costume choice is that we would like to keep it casual clothing however keeping a mature theme which our target audience can relate to as they may wear similar clothes. The costumes characters wear and the narrative of the music video are the two main ways the audience feel they can interact with the song therefore it is very important to get it right.

By planning our costumes in this much detail, it allows for better planning of our project and therefore creation of a clearer narrative for the audience to watch to promote the song (the main purpose of a music video).

We have also researched into the costumes because we want to be prepared in advance. we do not want to be rushing round on the day looking for the right clothing for the characters to wear. This will be more time efficient and therefore we will be able to spend more time perfecting the set so that it looks professional and audiences can identify the genre.  

 

Josh Lawrence, Lewis Bulmer, Alastair Morrison and George Harvey.

Ideas For Digipak

 

 

The digipak above is one of four we have made as a group we will choose the best suited one as a team to make sure we are all in agreement. I have chosen a black theme for this digipak because I feel the meaning of the song is quite sad and depressing therefore this black colour connotes this. With regards to the font I trailed four different fonts and came to a conclusion with the font I have put onto my digipak. I have chosen this font because its quite smooth and relaxed I feel James Blunt's music follows this theme so is relevant. 

 

George Harvey, Lewis Bulmer, Alastair Morrison