Comparison of Music Video Findings

There are certain key conventions that can be found in certain types of genre in music videos. This includes certain themes, setting or certain props that may be incorporated within. They may also be seen in the artist themselves with the certain types of costumes they wear throughout all of their music videos.

For example an artist like Jay Z in the genre hiphop rap uses the genric convention of the black and white clip filter used in both of these music videos, 99 problems and empire state of mind. 

Boy band videos such as one direction and the wanted are more likely to be light-hearted when it comes to Pop music. They usually sing about a girl which is of interest to them. all artists demand a lot of camera time however it seems to be the genre pop that want the most. So for example in a one direction video they will have a very small amount of narative shots. 

When creating our music video it is highly important to associate our video with the particular genre we have chosen which will make it a lot more presentable to the target audience and make it seem more believable. Our chosen artist is James Blunt, in the majority of his videos James has a lot of scenic shots when talking about love stories. 

 

They are usually split up 60/40 with the narrative and the artist singing.  In songs such as "Goodbye my lover" James plays the artist and then has another male actor to play the man in the relationship he is singing about. We would like to follow these key conventions our artist has been using over the years, to make it a lot more relatable with audience. 

George Harvey